James is a versatile creative professional with a background in photography, videography, drone piloting, video editing, and retouching. Since going freelance in 2018, he's worked across diverse sectors including sports, documentaries, hospitality, automotive, TV, and corporate projects, showcasing his adaptability and skill set.

James has worked with prestigious brands such as Porsche, PlayStation, BBC, Soho House, Eden Project, Crew Clothing, and Air Up, showing his ability to deliver high quality work for commercial clients. Additionally, he has made substantial contributions to television documentaries aired on ITV and Al Jazeera, with an ongoing project currently in progress.

James's flexibility is evident in his work, notably during the Open Championship at Royal Liverpool in 2023, where he thrived in fast-paced and unpredictable settings. His camera has taken him on adventures worldwide, from Taiwan to America and across Europe, fueling his passion for visual storytelling and exploration.

Always on the lookout for fresh approaches and new creative avenues, James remains dedicated to pushing boundaries and staying ahead of the curve in his craft.